Fruit & Vegetable Magazine

Features Fruit Production
Agri-Trend and Simplot Form new Joint Venture Agri-Data Management Company

July 27, 2009  By Fruit & Vegetable


July 27, 2009, Red Deer, Alta. – Agri-Trend Data Corp of Red Deer, Alberta, and The
J.R. Simplot Company of Boise, Idaho, have created a joint-venture
company called the U.S. Agri-Data Solutions LLC (USADS) to deliver
their proprietary Agri-Data Solution(TM) Netware Platform to
agricultural producers and processors in the United States.

July 27, 2009, Red Deer, Alta. – Agri-Trend Data Corp of Red Deer, Alberta, and The J.R. Simplot Company of Boise, Idaho, have created a joint-venture company called the U.S. Agri-Data Solutions LLC (USADS) to deliver their proprietary Agri-Data Solution(TM) Netware Platform to agricultural producers and processors in the United States.

The new company will market and deploy the agricultural data management system to growers, food processors, and other agricultural applications in the U.S. The fee-based data management platform has been used extensively in Canada for the past ten years and has been customized and tested for U.S. cropping systems and patterns for the past two growing seasons.

The Agri-Data Solution(TM) (www.agridatasolution.com) is a web-based system that allows growers to fully integrate all their data into a single management system, and transmit specific farming data to key stakeholders, such as crop advisors, banks, processors and others who have a vested interest in a particular crop of field.

The system can also be used for documenting carbon sequestration activities, and by agricultural processors for contract compliance and to document land-applied processed water.

In addition to data management, The Agri-Data Solution(TM) will provide all important documentation, which will increasingly be required of growers.

Bill Whitacre, CEO-elect of the J.R. Simplot Company feels the new partnership is the starting point for track and traceable food/feed systems as well as demonstrating good agricultural practices.

According to Whitacre, the technology has wide applications beyond the Simplot Company.

Robert Saik, CEO and founder of The Agri-Trend Group of Companies adds, "We have been developing our on-line, encrypted, fully integrated Netware platform since 1999 and were recognized as Alberta Ag E-Business of the Year in 2002 for demonstrating how farmers and agri-business could use the power of the internet to improve production and grower profits. The Agri-Data Solution Platform, and its related components have been used on millions of acres of farmland in Canada and after an extensive testing period, we are delighted to move forward with the J.R. Simplot Company to offer this platform for use by growers and agri-business in the U.S." www.agritrendgroup.com

Contacts:
For further information: Mike Giles, President, Agri-Trend Data Corp, Tel (403) 451-9045, Toll Free 1-866-989-2832, Fax (403) 520-0330, Cell (403) 560-3700,
No.6, 4630-61st Street, Red Deer, Alberta, Canada, T4N 2R2


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