Fruit & Vegetable Magazine

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Admire user hits pay dirt with ATV win


April 17, 2008
By Fruit & Vegetable

Topics

A few minutes spent completing an
online entry form paid handsomely for potato grower Brian Smith of
Portage la Prairie, Manitoba.

admire_contest_photoA few minutes spent completing an online entry form paid handsomely for potato grower Brian Smith of Portage la Prairie, Manitoba. On May 31, 2005, his entry was selected to win a Honda FourTraxRancher 4×4 ES ATV valued at approximately $8,000 in a contest sponsored by Admire and Bayer CropScience.

The Pay Dirt contest was part of a direct mail piece sent to potato growers, promoting the two different soil uses of Admire – the newly registered seed piece treatment and the tried and true in-furrow application.

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Smith operates Grenville Farms where he grows approximately 1,700 acres of potatoes So he has a lot of ground to cover. “It was a great surprise because we had forgotten we filled out the entry,” says Smith.  “An ATV is a well-used piece of equipment on the farm, especially for scouting. It straddles the 38-inch rows so you can drive right through the crop all season long without doing any harm. They’re expensive, but they pay for themselves year round. It’s particularly fitting that it was our agronomist Jennifer Diehl that brought the contest to my attention because she’s the one that does all the crop scouting.”

He received delivery of the bike from Kirk Gyselinck at Avenue Honda in Portage la Prairie on June 28, 2005.

Smith is a valued customer of Bayer CropScience in Manitoba.

“Farming’s been extra tough the last few years and it’s great to be able to give someone the good news about winning a contest like this,” says Darrell Enns, the Bayer CropScience Manitoba horticultural representative.