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AAFC invests in Canadian ornamental horticulture market development


March 21, 2022
By Agriculture and Agri-Food Canada

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On March 21, Marie-Claude Bibeau, minister of agriculture and agri-food, announced an investment of nearly $1.5 million for two projects with the Canadian Nursery Landscape Association (CNLA) to help capture new opportunities for market growth and boost exports. 

The announcement coincides with the launch of Canadian Garden Council‘s Year of the Garden, which commemorates and celebrates Canada’s horticulture sector and rich garden heritage. The year 2022 is the centennial of Canada’s ornamental horticulture sector, marked by the 100th anniversary of the CNLA. 

 “Canada’s ornamental horticulture sector is the largest part of our horticulture industry. This investment will help the Canadian Nursery Landscape Association develop its market and increase its exports, which means growth for local businesses,” Bibeau said. 

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Up to $1.36 million in funding through the AgriMarketing program will support CNLA’s efforts to increase the percentage of domestic market share of nursery products and increase international exports to targeted countries. The funds will support promotional initiatives, including marketing activities for Year of the Garden, as well as incoming and outgoing trade missions, delivery of technical training, attendance at trade shows, market research and trade advocacy. 

An additional $111,309 in funding through the AgriAssurance program will help CNLA to modernize the Clean Plants program and enable Canadian growers to assure domestic and international customers that the plants they sell are free of pests and diseases.