The interest in direct marketed fruits and vegetables has been increasing and merits a close look. When considering entering into this industry, there are several key areas to factor into the decision-making process.

“Vegetable and berry production is inherently unique and diverse,” says Robert Spencer, commercial horticulture specialist with Alberta Agriculture and Rural Development. “There are often a number of crops grown on a single farm, which increases the level of management that is required. Scale can also be deceptive, particularly when compared to conventional farming operations.

“Producers considering fruit or vegetable production should also keep in mind the target market channel and the necessary skill sets and plans that are required. Some crops will require specialized equipment. Labour is an issue in most crop production systems, but can be a significant factor in fruits and vegetables. Good quality soil and access to quality water are also key factors to starting and maintaining a successful operation. Consider the typical growing season length when deciding about which crops to grow.”

These and other factors should be carefully outlined and considered during the planning process. Gathering as much information as possible is critical. Talking to existing producers can be a useful way of gathering ideas on how to be successful.

“If you are interested in starting a fruit or vegetable crop operation, or have recently done so, and are looking to increase your knowledge, attendance at the annual (Alberta) Berry & Vegetable School would be worth your while,” says Spencer. “At this two-day school, you will receive training on introductory fruit and vegetable production and can mix and mingle with other producers of all experience levels.”

Berry & Vegetable School 2010 is being held in Red Deer on February 24 and 25, 2010. For the program and registration information, visit www.albertafarmfresh.com.